Starting a Studio? – “If you build it, they will come” or really “If they come, you can build it!”
The movie ‘Field of Dreams’ has etched this quote in all of our hearts forever, “If you build it, they will come” but does it work for the recording studio business. Not usually. The recording studio business is very unique. Usual marketing and business practices don’t really work the same. You can’t simply build a studio, register in the yellow pages or on the Internet, post some ads and start getting business. They simply won’t come.