Not in this Business
The movie ‘Field of Dreams’ has etched this quote in all of our hearts forever, “If you build it, they will come” but does it work for the recording studio business. Not usually. The recording studio business is very unique. Usual marketing and business practices don’t really work the same. You can’t simply build a studio, register in the yellow pages or on the Internet, post some ads and start getting business. They simply won’t come.
The recording studio business is a referral-based industry. If you do a project with someone and they like your work, they will refer their friends and colleagues to you. It is very rare that someone will hire or book a studio without hearing examples or being referred by someone they trust. This is why traditional marketing doesn’t work.
Your goal should be building your business through your clientele and equipment as you go. The mantra “if you build it, they will come” just doesn’t work for studios and I can give you tons of examples. If you start small, you can continue to grow as your business grows. So “if they come” and use your studio and pay you money, then “you can build it” by adding equipment and rooms to your setup.
Click here to read SIX guidelines of what to do and what not to do when planning to build a studio.